Showing posts with label soccer mom. Show all posts
Showing posts with label soccer mom. Show all posts

Saturday, September 13, 2014

Soccer Mom (self-titled)

I love the speed at which Soccer Mom attacks their music, as well as the tonality and grit they use to pronounce each note; danceably dissonant.  Their songs easily forgive the past two decades, and thankfully there are plenty of us still flying that flag (staring down at our shoes).

The packaging for Soccer Mom's self-titled album is pure and simple, and at home in its format.  The cover art is all typography, toying with the opacity of blue, yellow, and red to introduce themselves.  Song titles and 100m Record's logo are all that's necessary on the back; seemlessly continuing the starch white backdrop of the jacket.  It would not be hard to imagine the words "Thrill Jockey Records" (in spirit of all things Sam Prekop) replacing the 100m Records logo (no disrespect meant by that; an honest admirable compliment) for this modernly designed release.

Soccer Mom makes great use of the larger format on their latest vinyl record, featuring three wonderful photographs in full color from Tom Bellotti,  including one of the band themselves.  With great consideration for this accompanying art form, Soccer Mom keeps the photographs free and clear of all distractions, gently placing their credits to one side of the insert (black and white ink, of course, to pinch a penny where you can / when you can; why not?).

I like to put the photograph of the band in my peripheral vision while I go back and forth between the other two pictures, imagining I'm watching Soccer Mom play live outside the illuminated house past dusk, or carelessly on the city streets of Boston as the pigeons retreat overhead.

The layout for the center labels are really what tickle my fancy.  I'm simply always a fan of anything that bleeds over the edge of the stock; especially text; especially important text (such as a band's name). In this case, Soccer Mom refers to themselves as "SM," in which they allow the "S " to shyly tuck its head behind the black curtain of vinyl framing in the data.  With the sans serif font theme carried throughout, the center labels stand to be as attractive as their patrón.

It is all very classic.  It is all very 90s.  Who's with me?!

Sunday, December 23, 2012

Soccer Mom - You Are Not Going To Heaven

First off... I love this record! I love it for so many reasons (that we will get to in a moment), but let's start with the music and then dive into the fun stuff: the packaging. Side-a / track-1, "(A) Natural History," is simply the perfect start to what is a brilliantly constructed record. Immediately, I fantasize that this record was mislabeled and I'm actually listening to Swervedriver's long lost demo recordings (pre-Raise); Soccer Mom "never (lost) that feeling" and nailed it spot-on right out of the gate with this opening track. (I'm sure over time everyone reading this blog is going to quickly learn that I'm a hugeübersupersucker for shoegaze / wall-of-sound / driving guitars.)

"American Shirt (Eagle Flag 911)" and "Celebrity Unrest" continue to back this introductory resemblance, but adding in additional references of My Bloody Valentine (especially the open guitar tones of "American Shirt (Eagle Flag 911)") and Sonic Youth. Singer / Guitarist, Will Scales, has a 1990's / Thurston Moore style of delivering his words; direct, raw, and often with a coolness. Danielle Deveau's baselines are straightforward and infectious, doing what bass players are supposed to do.

As I eluded to in the beginning, not only has the music from this EP caught my attention, but the interactive packaging really stands out. There is a heavyweight paper with an image of lines floating above the record jacket, allowing the listener to slide it up and down, changing the view from the title of the EP, 'You Are Not Going To Heaven,' to the name of the band, Soccer Mom. On the flip side, this movement provides you with the song titles from side-a to side-b. All of the typography on the record jacket itself is embossed into a thick, white cardboard with black ink; stunning.

Moving inside the package, the first thing I find is a printed copy of my favorite Peanuts cartoon; the one where Linus is telling Lucy,"Buying records cheers me up... Whenever I feel low, I buy some new records.." (so true). I'm not sure if I was special to receive this, but either way it worked for me.

I love that Sweaters & Pearls and 100m Records (split release) thought to use a manilla record sleeve, rather than the traditional white sleeves; it's a welcomed unique touch that you don't see too often. The cut-to-bleed photo with liner notes insert makes what could appear to be a more low-fi project official. Add in the glossy download card for MP3s that matches the line-image of the cover art as well, and you now know this is not another Belle & Sebastian high school project for art class.

For me, two other factors wrap it up as a stellar release for Soccer Mom, Sweaters & Pearls, and 100m Records: white vinyl and a 10inch record. It's a nice solid piece of wax that feels so innocent, taking us back to that low-fi feeling, which is what I'm loving so much (ultimately) about this record. The artwork on the center labels appears to be hand stamped: white paper label with red ink; purposeful (a), hospitable (thanks), and all that is necessary.

Everything from the music to the design is eclectic and contrasting, yet sits so well together. You'd expect to only be able to buy this record from the bass player's car after their show in the parking lot behind the club, as well as see it on the well illuminated shelves of Newbury Comics. The fun nature of the packing might lead you to think that Soccer Mom is the next pop-infused affair from Stephin Merritt (Magnetic Fields), but yet as your needle clears the lead-in you quickly realize Soccer Mom's 10inch EP (musically as well as physically) pays great tribute to indie rock releases from when vinyl was all we knew (SEE: Magic Eye Singles, Decoder Ring, Emperor Jones, SharkAttack!, Pop Narcotic, SpinArt, Omnibus, Vulva, Fist Puppet, Our Own Records). RIYL: Why are so many people addicted to indie rock music?