Gospel Claws + Roar Split 7inch

Gospel Claws' track is called "I Want It All." Roar's track is called "Dream."  If you read my previous post about the split 7inch from Beached Out and The Reference Desk, you will understand why I would say Gospel Claws and Roar are lucky I like the artwork for both sides of their split release.  But it is not for me to pass along judgment or opinion, it is simply a truthful statement about my own personal attractiveness as to why I would (or possibly not) pick up their 7inch from a stack of hundreds of others.  Again, read the other post (my intro will make sense).

The theme is dogs.  The sub theme is duets (or pairs); perhaps a nod to the pairing of bands for this record.  Gospel Claws are more regal (like a beagle?) in their approach with the artwork on their side.  A dated photograph of two Dobermanns.  Roar's black and white hand drawn Siamese-Twin guard dog may have been taken from a 5th grader's Trapper Keeper or brown bag book cover; aside additional customized graffiti that included words like "Gotcha!" and "Awesome," and images of lightning bolts and that funky diamond-like "S" that was never really an icon for anything, but more of a mathematical puzzle of varying lengths.  I like it.

Regardless of whether I first encountered Gospel Claws' Pinchers, or the vicious two-headed Roar, I know I would have been drawn in enough to crack open the envelope and see the stunning baby blue opaque vinyl within.  With the respectfully simple white label (black text), complimented by the jukebox-ready center hole, the vinyl itself is truly the physical gem of this release.  I would have bought this record simply for the wax alone, even if it was only packaged with a white sleeve and no artwork.

Fans of indie pop bands like Black Kids, The Shins, and Built To Spill will enjoy this split release of reverberation from President Gator Records; second for their catalog.

Beached Out / The Reference Desk - You're Getting Close Split 7inch

I am first trying to figure out why this split 7inch between bands Beached Out and The Reference Desk has a title.  Unusual, but intriguing. It's the first thing I noticed.  I may be wrong, but I believe I heard Beached Out use the words "you're getting close" in their track "Tiny War."  Perhaps it's a theme.  The Reference Desk's track "When You Drown" seems that it should (?) or could include the phrase.

Their traditionally punk 7inch v-fold jacket was the second thing to catch my attention.  The unmistakeable waxy film from a black and white photocopy machine is always so pleasing to the touch.  It's the sort of thing I will buy a record for.  It shares the level of commitment a band has toward getting their record out: at all costs.  And in most cases, possibly a direction to keep costs down; but in the end, a demonstration of pure character.  Beached Out and The Reference Desk used a standard pastel yellow photocopier paper, 11"x17" in size for print, and then cut-to-bleed to keep it cool; purposely designed with images that run well.  (I think I have an Ariel Pink 7inch of the same mind set.) Simple, classic sans-serif fonts; clean layout, with just the facts required.  They get a 10/10 for design.

I'm dying to find out if the vinyl itself was pressed with Rainbo Records in Canoga Park, California (bands: feel free to email directly to let me know).  I've always been a fan of their product, and this 7inch is in line with Rainbo's standards.  The opaque lemon chiffon yellow vinyl is naturally heavy in weight, and holds well.  Centered with a red / black contrasting label, the 7inch immediately becomes a through-back to the Chapel Hill NC college music scene, circa 1990.

The final note-worthy feature (perhaps a lesson for others, so take note): the respect Beached Out and The Reference Desk give to each other and their single release.  Perhaps this is their point of having a title.  While I do understand when two bands release a "split" release why they often think to give each other their own side of the packaging, making it appears as if there is a unique cover for each band, I don't think those bands understand that if I am digging for vinyl, there is now less of a chance that I am going to buy their record if I am only exposed to one of the two bands. 

With a normal record (not a split), there is a pure 50/50 chance that you (the customer) might be interested in picking it up when stumbling across the record for the first time.  If you don't know the band or the release, fate is now left in the hands of the design - the art work, and whether or not it compels you to pull the record out of the stack.

When you have a split release, you are either doubling yours odds to attract a new listener, or you are actually cutting them in half.  If you promote both bands on the cover and make it look like a shared release, like Beached Out and The Reference Desk did, the customer may be interested in either band, and in a sense... doubling the chances of the customer picking up the record.  However, if only Beached Out were on the cover, and I happen to not know the band or like the design they gave their side, I am not going to pick it up. And if I would have actually known or was interested in The Reference Desk, whom would have been on the other side that I never saw as I was flipping through hundreds of vinyl, then both bands would have missed out on me buying their record; cutting the odds in half and making it harder to sell their split release.

That all being said, I am happy to see Beached Out and The Reference Desk did not make this mistake.  In fact, I know for sure that their 7inch would have been an immediate grab amongst many others if I just so happened to stumble upon it on Digging Day.  And, (I am happy to report) after a first listen at home, I would not have been disappointed.

The Zookeepers - True To These Times / Signals - ...And Those Times, Too

This split 12inch release between The Zookeepers and Signals, brought to us by Cellar Hits Records, exemplifies what I love about indie rock music: youthful, fearless, boisterous, divergent. I had high hopes from the minute I held this minimally designed record, and The Zookeepers and Signals certainly delivered.

The record jacket itself is a standard plain white cardboard sleeve, similar to one you might buy for that naked John Coltrane 12inch you found at the thrift store last Sunday. There is no actual printing on the white jacket, but a 6" paper square with the cover art has been glued onto the cardboard in the top right corner. There is nothing on the backside, and there is no spine with title information either to help you find this gem once you've filed it in between your Neil Young and ZS, or Tracy Shedd and Silk Flowers records; depending on which side you chose to file by.

Inside the jacket you will find a standard 8.5"x11" sheet of 20lb. white paper with liner notes and lyrics for each band, printed in black photocopier ink. Additionally, there is photocopied sheet music with what appears to be hand-drawn Sharpie-marker artwork, and photocopied receipt-tickets with the message "We designed this for you. All the mistakes were on purpose." repeated. There is a math worksheet, seven pages torn out from a book, information about a 6.8 magnitude earthquake that took place in California in 1994, a random piece of foil, a Pocket Monsters game card, and my favorite... photocopied miniature US currency totaling $22.00. The actual vinyl record appears to be the randomly selected mixed colored vinyl that manufacturing plants often offer at a discounted rate, cheaper than even your standard black vinyl.

Somehow between the medley of propaganda and lack of commonly expected features most consumers and collectors would be seduced by, I could sense The Zookeepers and Signals put a lot of heart behind this release. It's so obvious when someone puts a lot of money behind a record, by gusto is only visible when you close your eyes and open your mind.

This record, and the fact that it was pressed on vinyl (the fact that someone chose to invest the money that it takes to press it on vinyl), demonstrates one of the many shining examples as to why music should truly only exist on vinyl: vinyl records separate the men from the boys. Bands that are serious about their music want it on vinyl, understand what vinyl represents, and will do whatever it takes to make their music available on vinyl, even if that means releasing it with a generic white sleeve and glueing a 6" square on one side to provide you with some satisfaction of having artwork to find the record in your collection. Bands that only release their music via digital outlets, and even worse: online for free, simply have no balls. Bands that work with CDs might at least have a left nut, since a CD is a physical medium and the audio quality does somewhat resemble the actual sounds from the instruments. But when a band releases their music on a vinyl record, and its obvious that it was a financial struggle just to get the music on wax, on top of having to be creative to keep you visually entertained with packaging, it speaks highly about their character, dedication to their craft, and pursuit of artistic expression.

It's like a kid with a lemonade stand who is competing against the aggressively marketed Coca-Cola brand that is hyped through illustrious, trendy adverts. The average Joe would rather purchase an accessibly fashionable beverage at one of many places immediately nearby than drive 25-mph through some adolescent-infested neighborhood where baseballs, bicycles, and bb-guns are threatening their newly purchase used IROC-Z to support that 9-year old kid that picked lemons in the blazing sun the day before from his side-yard and made fresh lemonade with his 98-year old Great-Grandmother to sell today from a table made of a cardboard box. Those kids peddling their homemade lemonade never let me down when the needle hit their records, and neither has The Zookeepers, Signals or Cellar Hits Records with this release.

CDs, digital music, and the internet made it so easy for anyone to compete with the Coca-Cola caliber of musicians; promoting what appears to be an equal product, but not. These outlets have allowed people (not necessarily musicians or even artists) to over saturated the music industry. Vinyl records hold the (financial) bar high enough to keep the riff-raff out. In the past twenty-five years of collecting vinyl records, I've found that when a band is barely paying the entry fee to having their music pressed on wax, its always worth checking out. Bands that strive for this medium, no matter what the cost or sacrifice, always have a lot more to say than those that settle for the bargain-bin way.

This is not to say that all music on vinyl, and especially all music released with low-fi packaging, is going to be ground breaking. But in the case of The Zookeepers and Signals, ...from the hair-raising scream that opens the first track, "Welcome Nancy," on The Zookeepers side, to "Mommy Issues" and "Monster Party 2," with their sickly infectious beats delivered by Jacob Cooper (AKA: Jacob Safari of Wavves, The Mae Shi, Bark Bark Bark), that concludes Signals' side, this split 12inch is full of fresh lemonade made from local, organic, sustainable, GMO free, carbon free, gluten free, grass fed (and whatever else) lemons, and I'm going back for seconds.