MRENC - All Around Surround

If you did not grow up in Florida, or perhaps have not familiarized yourself with Florida's geographical (nautical) surroundings, you might not know which side of MRENC's (pronounced "Mister E - N - C") album All Around Surround to play first, which I like.  It puts the sequencing in the listener's hands.  Side-A is the "Atlantic Side," while Side-B is the "Gulf Side."  The title All Around Surround is a lyric from the closing track "Cover Me."

The vinyl release comes with a CD, not a MP3 download.  I remember my first experience with this; getting a CD with a vinyl I purchased.  It was the summer of 2000 in Cambridge, MA (I had just returned from an amazing honeymoon with my wife), and Shellac had just released 1000 Hurts.  Inside they included a CD copy of their album.  It was brilliant, and before MP3 downloads.  Nowadays,  when an artist like MRENC puts their CD inside the vinyl, it demonstrates their position on this whole digital movement; basically saying they ain't planning no games when it comes to their music.  Giving you the CD is giving you the music itself (like the vinyl), not a cheap-ass digital photocopy.  I've got all respect for bands like MRENC for including CDs with their wax.  Plus, the CD jacket plays the role of the liner notes for the vinyl; a practical solution.

Added props go out to MRENC for their packaging.  Those of you following this here little blog site are probably catching on to the fact that 1) I love black and white artwork, and 2) I love it when bands cheat the system and design an exquisite package on a dime.  To the naked eye, one would not know that the latter was the case with MRENC.  However, those in the industry may recall that jacket manufacturers offer solid black finished jackets at a discounted price.  If a band or label is capable of designing simplistic, yet pro, artwork / imagery that can be hand silkscreened upon these ready-to-go jackets, without looking like it was hand silkscreened,  or (possibly / debatably) worse feeling like it was hand silkscreened,  then they just might be able to pull off an economicly sound design like MRENC was able to do with All Around Surround.   Job well done Mr. Eric N. Collins (MRENC).

Hand numbered on the "Atlantic Side" center label in a silver ink.  Housed in a polypropylene bag.  Released by one of the hardest working indie labels this side of the Mississippi, New Granada Records. A lot of thought went into this vinyl record, and it shows. 

MRENC remind me of The Walkmen, somewhere between the vocal and drums and guitar work, but not all at once.  There is an aggressive punch at times like Les Savy Fav, and sexy (yup, that's a first), seductive lure that brings me back to why I liked that band Plexi (just saw their album somewhere on vinyl;  should have picked it up);  I think that is the Florida 90's goth vibe I'm picking up (and loving; love me some old school Florida goth).

Fuck it.  This is a damn good album.  Buy it.  There were only 300 made.

Beached Out / The Reference Desk - You're Getting Close Split 7inch

I am first trying to figure out why this split 7inch between bands Beached Out and The Reference Desk has a title.  Unusual, but intriguing. It's the first thing I noticed.  I may be wrong, but I believe I heard Beached Out use the words "you're getting close" in their track "Tiny War."  Perhaps it's a theme.  The Reference Desk's track "When You Drown" seems that it should (?) or could include the phrase.

Their traditionally punk 7inch v-fold jacket was the second thing to catch my attention.  The unmistakeable waxy film from a black and white photocopy machine is always so pleasing to the touch.  It's the sort of thing I will buy a record for.  It shares the level of commitment a band has toward getting their record out: at all costs.  And in most cases, possibly a direction to keep costs down; but in the end, a demonstration of pure character.  Beached Out and The Reference Desk used a standard pastel yellow photocopier paper, 11"x17" in size for print, and then cut-to-bleed to keep it cool; purposely designed with images that run well.  (I think I have an Ariel Pink 7inch of the same mind set.) Simple, classic sans-serif fonts; clean layout, with just the facts required.  They get a 10/10 for design.

I'm dying to find out if the vinyl itself was pressed with Rainbo Records in Canoga Park, California (bands: feel free to email directly to let me know).  I've always been a fan of their product, and this 7inch is in line with Rainbo's standards.  The opaque lemon chiffon yellow vinyl is naturally heavy in weight, and holds well.  Centered with a red / black contrasting label, the 7inch immediately becomes a through-back to the Chapel Hill NC college music scene, circa 1990.

The final note-worthy feature (perhaps a lesson for others, so take note): the respect Beached Out and The Reference Desk give to each other and their single release.  Perhaps this is their point of having a title.  While I do understand when two bands release a "split" release why they often think to give each other their own side of the packaging, making it appears as if there is a unique cover for each band, I don't think those bands understand that if I am digging for vinyl, there is now less of a chance that I am going to buy their record if I am only exposed to one of the two bands. 

With a normal record (not a split), there is a pure 50/50 chance that you (the customer) might be interested in picking it up when stumbling across the record for the first time.  If you don't know the band or the release, fate is now left in the hands of the design - the art work, and whether or not it compels you to pull the record out of the stack.

When you have a split release, you are either doubling yours odds to attract a new listener, or you are actually cutting them in half.  If you promote both bands on the cover and make it look like a shared release, like Beached Out and The Reference Desk did, the customer may be interested in either band, and in a sense... doubling the chances of the customer picking up the record.  However, if only Beached Out were on the cover, and I happen to not know the band or like the design they gave their side, I am not going to pick it up. And if I would have actually known or was interested in The Reference Desk, whom would have been on the other side that I never saw as I was flipping through hundreds of vinyl, then both bands would have missed out on me buying their record; cutting the odds in half and making it harder to sell their split release.

That all being said, I am happy to see Beached Out and The Reference Desk did not make this mistake.  In fact, I know for sure that their 7inch would have been an immediate grab amongst many others if I just so happened to stumble upon it on Digging Day.  And, (I am happy to report) after a first listen at home, I would not have been disappointed.

Soccer Mom - You Are Not Going To Heaven

First off... I love this record! I love it for so many reasons (that we will get to in a moment), but let's start with the music and then dive into the fun stuff: the packaging. Side-a / track-1, "(A) Natural History," is simply the perfect start to what is a brilliantly constructed record. Immediately, I fantasize that this record was mislabeled and I'm actually listening to Swervedriver's long lost demo recordings (pre-Raise); Soccer Mom "never (lost) that feeling" and nailed it spot-on right out of the gate with this opening track. (I'm sure over time everyone reading this blog is going to quickly learn that I'm a hugeübersupersucker for shoegaze / wall-of-sound / driving guitars.)

"American Shirt (Eagle Flag 911)" and "Celebrity Unrest" continue to back this introductory resemblance, but adding in additional references of My Bloody Valentine (especially the open guitar tones of "American Shirt (Eagle Flag 911)") and Sonic Youth. Singer / Guitarist, Will Scales, has a 1990's / Thurston Moore style of delivering his words; direct, raw, and often with a coolness. Danielle Deveau's baselines are straightforward and infectious, doing what bass players are supposed to do.

As I eluded to in the beginning, not only has the music from this EP caught my attention, but the interactive packaging really stands out. There is a heavyweight paper with an image of lines floating above the record jacket, allowing the listener to slide it up and down, changing the view from the title of the EP, 'You Are Not Going To Heaven,' to the name of the band, Soccer Mom. On the flip side, this movement provides you with the song titles from side-a to side-b. All of the typography on the record jacket itself is embossed into a thick, white cardboard with black ink; stunning.

Moving inside the package, the first thing I find is a printed copy of my favorite Peanuts cartoon; the one where Linus is telling Lucy,"Buying records cheers me up... Whenever I feel low, I buy some new records.." (so true). I'm not sure if I was special to receive this, but either way it worked for me.

I love that Sweaters & Pearls and 100m Records (split release) thought to use a manilla record sleeve, rather than the traditional white sleeves; it's a welcomed unique touch that you don't see too often. The cut-to-bleed photo with liner notes insert makes what could appear to be a more low-fi project official. Add in the glossy download card for MP3s that matches the line-image of the cover art as well, and you now know this is not another Belle & Sebastian high school project for art class.

For me, two other factors wrap it up as a stellar release for Soccer Mom, Sweaters & Pearls, and 100m Records: white vinyl and a 10inch record. It's a nice solid piece of wax that feels so innocent, taking us back to that low-fi feeling, which is what I'm loving so much (ultimately) about this record. The artwork on the center labels appears to be hand stamped: white paper label with red ink; purposeful (a), hospitable (thanks), and all that is necessary.

Everything from the music to the design is eclectic and contrasting, yet sits so well together. You'd expect to only be able to buy this record from the bass player's car after their show in the parking lot behind the club, as well as see it on the well illuminated shelves of Newbury Comics. The fun nature of the packing might lead you to think that Soccer Mom is the next pop-infused affair from Stephin Merritt (Magnetic Fields), but yet as your needle clears the lead-in you quickly realize Soccer Mom's 10inch EP (musically as well as physically) pays great tribute to indie rock releases from when vinyl was all we knew (SEE: Magic Eye Singles, Decoder Ring, Emperor Jones, SharkAttack!, Pop Narcotic, SpinArt, Omnibus, Vulva, Fist Puppet, Our Own Records). RIYL: Why are so many people addicted to indie rock music?

Mono - For My Parents

For my first review on this site, it's only appropriate to talk about a Mono release with Temporary Residence Ltd.. I've been a fan of not only this band for many years, but this record label as well. Mono first grabbed my attention back in 2004 with their release of 'Walking cloud and deep red sky, Flag fluttered and the sun shined,' a beautiful record with a die-cut image of two girls holding what appears to be violins. I did not know anything about the band at the time, and simply purchased that record based on the respect of Temporary Residence Ltd. and the sheer beauty of the packaging (I'm a sucker for die-cut anything).

Fast forward eight years and Mono's latest release is equally as stunning, and musically as brilliant. Being that the purpose behind this website / blog is to not only review records for their music, but almost more so for their packaging... Mono's 'For My Parents' was an obvious first choice.

The use of the 'tip on' style printing immediately caught my attention. I'm near tempted to purchase any record that uses this process of printing; it truly demonstrates the dedication the record label and / or band have for the release altogether. It is financially a significant increase in price for manufacturing, so I can understand why not every vinyl record is housed in this fashion, but it is a sweet feeling to hold a tip-on jacket in your hands.

Second for me was the printing; it's almost more gorgeous that the classic black and white print we've would come to expect from Mark Kozelek / Sun Kil Moon / Red House Painters. Either the black is printed at approximately 30% ink, or they designed this package with only using a single color, close to a grey or light brown. Either way, the simplicity in the design lends to how romantic and mature this record is for Mono.

I had once tried to introduce my father to Mono, as he is a fan of orchestral, ambient music. They were playing a live concert and it was going to be my first time seeing them; I thought it would be a great father-son outing. Unfortunately, Pops couldn't make the concert, and after seeing Mono at that point (early) in their career, I began to think Pops may not have tolerated the more abrasive, explosive elements that they were becoming very well known for, especially in their live shows. 'For My Parents' feels like its the right time in Mono's career (and sound) to try again with introducing my father to their music; following suit on what the title suggests.

My favorite moments with this release come with the second vinyl record (side-c and side-d). I feel where the record begins (side-a), with the song "Legend" and moving through "Nostalgia," (side-b) is comfortable territory for Mono; where the listener is either expecting or wanting Mono to go. This is where I would take my father first so he would understand their history.

However, when "Unseen Harbor" begins with side-c, there is a memory of Spain I have not sensed before with Mono's guitar work. Our storytellers don't stray too far from the dramatic moments we love them for, but if you actually review this track on the physical vinyl itself before dropping your needle, your will notice that its not long before a new dynamic will be presented to the listener; a coming of age, one may say. It provides a perfect segue into the well-titled "A Quiet Place (Together We Go)" on side-d; an impressive finale for 'For My Parents.'

According to my research on the ol' world wide web, the white vinyl (pictured here) was limited to the first 500 copies pressed; 100 of them going to Mono to sell at their live concerts (limited to one sale per concert and only to a person that asked for the white copy) and the other 400 were for Temporary Residence Ltd. to sell by mail order.

The final straw that takes this release over the edge with amazing packaging and design is the additional insert Mono includes for you to send a personal letter to your parents. The insert even includes an area for you to attach a photograph to your letter. It is actually cut on all four corners for the photograph to be inserted into the paper; a great attention to detail, providing a thoughtful way for Mono to connect even further with their audience. Now if I could only bring myself to actually part ways with this one element of the contents from 'For My Parents' and actually use it for its intentions, making my copy of the record incomplete of its original design... I think my parents will understand.