"American Shirt (Eagle Flag 911)" and "Celebrity Unrest" continue to back this introductory resemblance, but adding in additional references of My Bloody Valentine (especially the open guitar tones of "American Shirt (Eagle Flag 911)") and Sonic Youth. Singer / Guitarist, Will Scales, has a 1990's / Thurston Moore style of delivering his words; direct, raw, and often with a coolness. Danielle Deveau's baselines are straightforward and infectious, doing what bass players are supposed to do.
As I eluded to in the beginning, not only has the music from this EP caught my attention, but the interactive packaging really stands out. There is a heavyweight paper with an image of lines floating above the record jacket, allowing the listener to slide it up and down, changing the view from the title of the EP, 'You Are Not Going To Heaven,' to the name of the band, Soccer Mom. On the flip side, this movement provides you with the song titles from side-a to side-b. All of the typography on the record jacket itself is embossed into a thick, white cardboard with black ink; stunning.
Moving inside the package, the first thing I find is a printed copy of my favorite Peanuts cartoon; the one where Linus is telling Lucy,"Buying records cheers me up... Whenever I feel low, I buy some new records.." (so true). I'm not sure if I was special to receive this, but either way it worked for me.
I love that Sweaters & Pearls and 100m Records (split release) thought to use a manilla record sleeve, rather than the traditional white sleeves; it's a welcomed unique touch that you don't see too often. The cut-to-bleed photo with liner notes insert makes what could appear to be a more low-fi project official. Add in the glossy download card for MP3s that matches the line-image of the cover art as well, and you now know this is not another Belle & Sebastian high school project for art class.
For me, two other factors wrap it up as a stellar release for Soccer Mom, Sweaters & Pearls, and 100m Records: white vinyl and a 10inch record. It's a nice solid piece of wax that feels so innocent, taking us back to that low-fi feeling, which is what I'm loving so much (ultimately) about this record. The artwork on the center labels appears to be hand stamped: white paper label with red ink; purposeful (a), hospitable (thanks), and all that is necessary.
Everything from the music to the design is eclectic and contrasting, yet sits so well together. You'd expect to only be able to buy this record from the bass player's car after their show in the parking lot behind the club, as well as see it on the well illuminated shelves of Newbury Comics. The fun nature of the packing might lead you to think that Soccer Mom is the next pop-infused affair from Stephin Merritt (Magnetic Fields), but yet as your needle clears the lead-in you quickly realize Soccer Mom's 10inch EP (musically as well as physically) pays great tribute to indie rock releases from when vinyl was all we knew (SEE: Magic Eye Singles, Decoder Ring, Emperor Jones, SharkAttack!, Pop Narcotic, SpinArt, Omnibus, Vulva, Fist Puppet, Our Own Records). RIYL: Why are so many people addicted to indie rock music?
